Window displays are an essential part of any retail business’s marketing strategy. They help to bring in foot traffic and improve your overall business image. Your windows also give you an excellent way to keep changing things up and keep things exciting. If you want to change your window displays regularly, you probably don’t want to spend a lot of money on props. Fortunately, you can buy visual merchandising props without spending too much. There are several types of display products that you might be interested in for your business, which you can use in your window displays, around your store and anywhere else you might need them.
Light, color and movement are all essential parts of good visual merchandising. It’s vital to light up your window displays and store displays, as well as ensure generally good lighting through any retail space. Rather than have standard lights, you can have a lot of fun with different products. From hanging light features to light-up signs, there are several different ways to use lighting in your displays. You can choose lights to become permanent features in your store, but with many affordable options, it’s also possible to change them regularly too.
Tables and Surfaces
Displaying your products and your props requires somewhere to put them. While some products can stand on the floor, others need surfaces to sit on. Tables and other surfaces like boxes give you somewhere to display your products and to elevate your other props too. You might also use chairs and stools, countertops or even ladders and places to put things. Trunks and suitcases can also work well to put items on top or inside. You can also make use of wooden boxes, pallets, frames and shelves to put things at different levels throughout your displays.
Metal, Plastic and Fiberglass Figures
You have a variety of materials to choose from if you want props for your visual merchandising displays. Many of the props you can get are made of materials like metal, plastic or fiberglass. All of these materials are easy to make into any shape. You might be looking for something specific, or you might spot something that inspires you. You can find items that are designed to stand up on their own and some that are great for hanging up. Many fiberglass figures are very large, so they’re perfect if you want something eye-catching and impressive.
Signs and Lettering
If you want your visual merchandising to truly say something, you can do it outright with signs and lettering. Sometimes the words you use on props might encapsulate a theme or message that you’re trying to convey. Sometimes they might not mean much, but they can contribute to your displays in a visual way. If you want to be able to make lots of different messages, it’s a good idea to have something like a number of wooden letters that you can mix and match.
You have lots of different items to choose from if you want to create impressive visual marketing displays. Choose props that will work well for your needs.