When you run a retail store, you need to think about how to make your business, and of course, your products stand out and look incredible. Don’t forget, the window displays are key for foot traffic. If you own a shop on the high street, then you need to make sure that customers want to come to your store, rather than the competition. If you are running a business in a tourist area, you need to get those tourists with money to burn off the street and through your doors. You get the idea? While online promotions can win an audience display windows and retail displays are more about visuals. You need to create the right aesthetic that will make sure customers want to buy your products. Here are a few suggestions to consider.
Frame Accessories Beautifully
One option that you can consider is to frame your accessories. You might be selling jewelry. There are two possibilities to consider here. The first is to use velvet displays for jewelry. Velvet is a clever material to use because it is a material that is completely connected to the concept of fine things, beauty and of course, luxury. Glass is another possible material because it reflects the light. So, you could lay out some jewelry across a glass table or something similar, and it may well shine.
Alternatively, you may wish to use books. Books are a clever option because they are cheap, but they also suggest items are expensive. It’s perfect if you’re selling cheap jewelry and want it to look like it costs a fortune. That way, customers will be surprised and when they actually glimpse the price tag, they will be both amazed and excited. They will think they’ve found a bargain. For this to work, use old books that go well with jewelry that looks more traditional.
Hang Them Down
You might also want to consider hanging items, accessories and different products in the shop window or in the store. It’s a unique way to display items, and it’s sure to catch the attention of people passing by and of people wandering your shop.
If you want to add a little extra to the idea of hanging items, you need to make sure that they move. Moving objects are far better at attracting attention. That’s why you’ll often find that outside displays use lights that appear to move as they change between lighting up different bulbs.
To do this with a hanging display, you need to gently allow the products to move. You can do this with a fan or even the Air-con system depending on where you’re hanging the products. It’s important that they only move slightly enough to capture attention without appearing erratic.
Set The Scene
You should also think about how to give your products some much-needed context in your displays. Depending on the window size, you can think about using this concept as a window display or somewhere inside the retail section of your store itself. The idea is that to sell products you don’t just show consumers what they can buy, you show them what it can be.
To do this, you can create an entire room that includes multiple products to sell. This is ideal if your store is eclectic. You can use everything from office supplies scattered across a wooden table to pillows on a chair next to it. You might also think about adding other accessories that complete the room.
If you’re selling furniture, make sure that you have other pieces close by that fit well with it, even if they’re not for sale. These can be display sets that show the type of theme or decor that you can create with certain furniture.
Fall Into The Season
Winter, Summer, Spring or Fall, your shop should match the changes of the season. This should be true even if you’re not selling seasonal items. It doesn’t matter whether you have Christmas Tree decorations or if you’re selling holiday clothes. The shop needs to perfectly capture those seasons in the displays that you choose. This can be direct, and you can use summer background during the summer holidays from images of the sun to beach displays, kitted out with chairs and towels. Or, it can be a little more discreet but just as effective.
If you’re decorating your shop for the festive season, you don’t need to fill your displays with Christmas decorations. Instead, you can just use the colors that people consciously or subconsciously associate with that time of year. For instance, this could be ice blues and cream to reflect winter or gold, green and red to reflect festivities. This could have a fantastic effect on your level of foot traffic and don’t be surprised if you see record numbers traipsing into your store.
Light It Up
You may also want to to consider using lighting as part of your retail display or display windows. Lighting is another way to make sure that your display isn’t inanimate and instead feels alive and exciting. It will capture the attention and don’t forget that lighting can also be used to draw attention to key features of your products. For instance, you might be using glass displays. The right lighting will ensure that these displays glisten and get the amount of attention that you want for your products.
Lighting can also be used around the inside of your retail shop around displays. It can frame displays, or it can even be used in a display to guide people to certain products. Lighting is a key part of any decor, and the interior of a shop is no different. Choose the lighting carefully to match the materials that you are using in your display and get the best effect. Think about everything from the color of the light to the intensity.
We hope you see now that there are plenty of ways to accentuate your merchandise with a retail store and window displays. Do this, and you’ll see a lot more interest from your customers.